Network, Popularity and Social Cohesion: A Game-Theoretic Approach

In studies of social dynamics, cohesion refers to a group’s tendency to stay in unity, which – as argued in sociometry – arises from the network topology of interpersonal ties between members of the group. We follow this idea and propose a game-based model of cohesion that not only relies on the social network, but also reflects individuals’ social needs. In particular, our model is a type of cooperative games where players may gain popularity by strategically forming groups. A group is socially cohesive if the grand coalition is core stable. We study social cohesion in some special types of graphs and draw a link between social cohesion and the classical notion of structural cohesion [34]. We then focus on the problem of deciding whether a given social network is socially cohesive and show that this problem is CoNP-complete. Nevertheless, we give two efficient heuristics for coalition structures where players enjoy high popularity and experimentally evaluate their performances.